SUPERSTRADA was started by a team of car guys & gals who just really love cars, racing and the automotive lifestyle (yes, it is a lifestyle!).
We looked around almost a decade ago and thought: Why are there brands built around polo, sailing, surfing, skateboarding, cycling — just about every possible hobby or passion — but so few for cars?
We aimed to fix that by combining our passion for cars with our passion for design and launched SUPERSTRADA to give you, our fellow gearheads, some options to express your love of cars.
We are honored to work with legendary brands such as Gulf and Shelby. We seek to push the automotive lifestyle forward by supplying our fellow enthusiasts with cool apparel and over-the-top merchandise like the Shell Art Ball chairs (supplied by sister company Racing & Emotion USA) as well as conversation pieces like our Gulf laptop computer sleeves.
Please enjoy this web site and our collection of fine racing products.